Hello!
I am a senior-level content marketing professional and plain-language advocate with a knack for turning complex technical concepts into ideas everyone can understand.
Video & Animation
From talking heads to promotional videos to animated explainers and even an animated series, I have shot and edited plenty of video. It's always a fun challenge to turn complicated subject matter into engaging content, and always satisfying when it comes out well.
SDMYERS
Transformer Management 1
"Electric Power IQ Training: Transformer Management 1 and Transformer Management 1 Plus at our Tallmadge, Ohio facility."
ON NOW DIGITAL
How customer portals help laboratories
"Customer portals, like SiteLine dashboard, can help testing labs achieve faster turnaround times, nurture customer relationships and increase revenue."
ELECTRIC POWER RELIABILITY ALLIANCE
Electric Reliability Roadshow: Chicago
"Join industry subject-matter experts for a 1-day seminar featuring multiple presentations on all aspects of electrical reliability, as well as a look into increasing productivity and safety."
SDMYERS
Episode 3: Reliable schools Safe on passive online dryers
"Moisture in your transformer’s solid paper insulation is the beginning of the end. Degraded insulation also increases your eventual risk of flashover and dielectric failure. Moisture is clearly the enemy… but which of our heroes knows how to fight it?"
Digital experiences
I love to take users on interesting journeys that encourage clicking and engagement, whether it be an educational trip around a substation or a more linear experience to help make an expensive, high-stakes purchasing decision.
SDMYERS
Substation Asset Life Extension
This highly interactive microsite allows customers to explore a typical high voltage substation and educates them on the components and their required care with animation and links to resources.
SDMYERS
Guardian Monitoring
This educational resource covers the basics of remote transformer monitoring and was used as both a lead magnet and a sales tool as it simplifies a very complex series of concepts.
Writing
My academic training is in technical writing, and I take great pride in translating dense subject matter into audience-specific content... especially when it's effective.
SDMYERS
Remote Transformer Monitoring
A deep dive into the complex world of remote monitoring, this whitepaper provides enough foundational knowledge to begin further research into equipment purchases.
SDMYERS
Understanding Transformer Testing
This comprehensive guide to transformer testing packages remains a successful lead magnet and a resource used by new and prospective customers alike.
POWER MAGAZINE
Transformer Reliability
A lighthearted and readable piece aimed at reliability professionals that draws comparisons between industrial maintenance and personal health.
LEE JAMES MURRAY
Senior-level content marketer and plain language advocate with a knack for turning complex concepts into ideas into ideas everyone can understand. Results-focused and relentlessly passionate.
EXPERIENCE
ADVAN Design – Content Marketing Manager
STOW, OHIO, 2022 – PRESENT
Responsible for all content marketing for a B2B marketing agency and client base. Work closely with SEO and social media experts on blogging, web copy, and amplification. Lead video and animation production for clients. Develop agency’s portfolio of content marketing services and collaborate with leadership on the go-to-market plan.
Good Place Holdings – Senior Content Editor
STOW, OHIO, 2017 – 2022
Led all content efforts for a family of industrial/tech B2B brands (thought leadership, experiential content, digital, blog, social, event promotion, etc.) Drove all video, animation, and podcast efforts from concept to completion. Managed and edited freelance and agency content. Developed content strategy for launch of international trade organization.
University of Akron – Associate Lecturer
AKRON, OHIO, 2018 – PRESENT
Design and lead intensive content marketing workshops for senior business and marketing students. Cover everything from sentence-level editing to integrated ad campaigns, industry best practices, and more.
Transformer Technology Magazine – Associate Editor
MARIETTA, GEORGIA (REMOTE), 2019 – 2020
Served as industry-certified technical editor for international power industry publication. Authored and ghost-wrote feature thought leadership articles. Formatted content to IEEE standards and trade magazine requirements.
Fatherly – Contributing Writer
NEW YORK, NEW YORK (REMOTE), 2018
Pitched and contributed regularly for the leading digital media brand for dads. Identified and interviewed sources for research-based articles, as well as crafted humorous yet poignant personal essays.
TheNewsOutlet.org – Reporter
YOUNGSTOWN, OHIO, 2012-2013
Served as a beat reporter for an online newspaper, also contributed to its associated print outlet The Youngstown Vindicator. Received AP Award for investigative journalism.
SKILLS
Storytelling
Technical & SEO Writing
Pitching & Editing
Video & Animation
Podcast Production
PROFICIENCIES
Adobe Premiere Pro
Adobe After Effects
Adobe Photoshop
Audacity
Wix
Microsoft Office Suite
CERTIFICATES
M.A., Professional & Technical Writing Youngstown State University
B.A., Professional & Technical Writing Youngstown State University